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Earlier this week, Alphabet’s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google and arch chump accord administration aggregation salesforce.com (NYSE: CRM) announced a accord that will acutely accommodate Google’s billow and analytics with Salesforce’s industry-leading CRM solutions. The aggregate of the two companies’ billow casework not alone helps actualize stronger solutions for customers, but it should additionally advice advance advance for both Google Billow and Salesforce.

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Here’s an overview of what the affiliation entails, and why investors should care.

A diagram assuming laptops affiliated to a cloud

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Image source: Getty Images.

Google Billow and Salesforce are amalgam their businesses in a ambit of ways, but actuality are the best important highlights from the new partnership:

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Salesforce integrates into G Suite: Salesforce Lightning will be chip into Gmail, enabling users to analyze through CRM abstracts aural Gmail. Lightning will additionally accommodate with Google Sheets, acceptance G Apartment users to calmly advance abstracts from Salesforce to a Google Sheet. Aural Google Drive and Google Calendar, users will be able to collaborate with Salesforce’s Quip Live Apps. Finally, Salesforce abstracts will apparent in Google Hangouts Meet, enabling users to see and act on chump abstracts and insights.

Salesforce and Google Analytics 360 abstracts connect: By accumulation insights from Salesforce sales and business solutions and Google Analytics 360 insights, marketers accept added advice to “drive smarter assurance — from acquaintance all the way through to about-face and retention,” Salesforce said in a columnist absolution about the partnership.

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Google Billow gets a big customer: As allotment of the accord amid the two companies, Salesforce has appointed Google Billow as its adopted accessible billow provider to abutment its growth. Specifically, Salesforce will “use Google Billow Platform for its amount casework as allotment of the company’s all-embracing basement expansion,” Salesforce said in a blog post.

Salesforce gets leads: Google said Salesforce will abide its adopted CRM provider for its billow customers.

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A chargeless year of G Suite: Salesforce barter new to G Apartment will get admission to the abundance apartment at no amount for one year.

By bringing the best of Google’s G Apartment and analytics calm with some of Salesforce’s CRM solutions, both companies are ultimately extensive new barter afterwards giving up any of their corresponding markets. While both of the companies’ businesses are in the cloud, Salesforce is primarily anxious with accretion its leads in CRM, and Google Billow is focused on affairs billow basement and abundance services. But admitting their altered goals, both companies’ end barter abide of businesses attractive to accumulate their operations in the cloud. It’s a absolute cross-selling opportunity.

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Making the acceding amid the two companies alike added notable, both Google Billow and Salesforce are growing actual rapidly. In Alphabet’s third quarter, Google “other” revenue, which is primarily fabricated up of cloud, Google Play, and hardware, saw its sales access 40% year over year; and administration said cloud was the better contributor to the segment. Meanwhile, Salesforce acquirement afresh surpassed a $10 billion anniversary run amount afterwards announcement 26% year-over-year acquirement advance in its third quarter.

Story Continues

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Of course, the accord is acceptable added actual for Salesforce investors than Alphabet investors, back Google Billow is alone a baby allocation of Alphabet’s absolute business, yet all of Salesforce’s 150,000 CRM solutions barter could account from the deal. Alike more, while Google Billow is accepting Salesforce as a chump and G Apartment and Analytics 360 offerings are actuality marketed to Salesforce’s 150,000 customers, Salesforce aloof got a above endorsement to the 3.5 actor businesses globally that are already application G Suite.

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Suzanne Frey, an controlling at Alphabet, is a affiliate of The Motley Fool’s lath of directors. Daniel Sparks has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares) and Alphabet (C shares). The Motley Fool recommends Salesforce.com. The Motley Fool has a acknowledgment policy.

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