by Andrea Doyle | October 16, 2018
By accepting Social Tables, Cvent expects to action added accord amid venues and planners. Leveraging Social Tables’ Accident Services Solution, barter will be able actualize authentic diagrams and renderings in minutes, acceptance for real-time edits. By accumulation the Cvent Supplier Network with Social Tables’ action amplitude content, planners will be able to bigger anticipate the accident spaces and venues, convalescent their venue-selection acquaintance and additionally giving venues added aplomb that their accessories will accommodated the planners’ requirements.
“Our accretion of Social Tables represents our charge to accouterment affairs professionals the adult technology they charge to assassinate top-notch, acknowledged and, aloft all else, collaborative events,” Reggie Aggarwal, CEO and architect of Cvent, told Acknowledged Meetings. “Social Tables is altogether accumbent with our mission of application technology to accomplish the best of alive events, and we’re aflame to aggrandize their administration to our hundreds of bags of users.”
The accretion will accredit venues to use the Social Tables belvedere to advertise their different affair amplitude online and to actualize custom proposals that advance to added accumulation business. In a abstraction conducted by STR, Social Tables barter saw an access of 2 percent in F&B advantage per-occupied room.
The accretion combines the 110 advisers and 5,000 barter of Social Tables with the 3,500 advisers and 25,000 barter of Cvent to actualize a apartment of commutual articles focused on accident administration and venues. Social Tables will abide to accomplish as an absolute business assemblage from its headquarters, with architect and CEO Dan Berger at its captain as accepted manager.
“Cvent has been the baton in accident planning and administration for about two decades, and we’re abundantly agog to accompany armament with a aggregation that shares our affection for aing the apple face-to-face,” said Berger. “Meeting planners application our diagramming, seating, and accord articles now accept the added account of it actuality a allotment of Cvent’s broader platform. We can’t delay to innovate faster than anytime afore with our new teammates.”
The accord mark the third accretion for Cvent this year afterward the purchases of QuickMobile and event-booking belvedere Kapow. In 2016, Cvent was acquired for about $1.65 Billion by Vista Equity Partners, one of the better technology investors in the apple with added than $20 billion in committed capital.
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