Did you apprehend that Facebook, arguably the bigger best of HTML 5 (a set of web technologies) absitively to bandy its weight abaft built-in adaptable apps instead? So did Steve Newcomb, the co-founder of Berkeley, Calif-based Famo.us, a 17-month-old startup that appear itself at TechCrunch Disrupt in September 2012. That didn’t avert him a wee bit, because his aggregation was alive on an absolutely new admission to developing HTML5 apps and accepting them assignment on all sorts of accessories including tablets, cars, televisions and smartphones. Since the September announcement, the aggregation has been in quiet mode, but now Famo.us is breaking its blackout and today is accessible to appearance off not alone elements of its technology but additionally allocution about how abundant it is activity to bulk and how developers can admission it.
So what’s Famo.us
Famo.us is the abstraction of CEO Newcomb, a co-founder of Powerset, a search-engine aggregation that was acquired by Microsoft (s MSFT) and now is allotment of the Bing. His co-founder is Mark Lu, who is additionally the arch of engineering for the company. The aggregation has alone ten advisers and has aloft about $1.1 actor in berry allotment from the cast of InterWest Partners, Greylock Partners, CrunchFund, Javelin Venture Partners, Matt Ocko and Barney Pell.
Famo.us has developed technology that makes it accessible to address HTML5-based apps and accomplish like built-in apps — as continued as there is a avant-garde browser and a avant-garde OS, adaptable or otherwise. In addition, these HTML5 apps get the added allowances of their web roots; for instance, they can be indexed by Google. Newcomb believes that as added “screens” become prevalent in our lives – PC, tablets, phones, television and the car – developers and companies will charge means to ability their audience through those screens. Today’s archetypal of developing for one belvedere at a time doesn’t absolutely scale.
There is no agnosticism that Famo.us is entering awash amnion and will be jostling for developer absorption from added mobile-oriented frameworks such as Sencha Touch, jQuery Adaptable and Appcelerator Titanium. Newcomb, however, believes their focus on achievement gives them an edge. In adjustment for HTML5 apps to accommodated the built-in app experience, the achievement needs to be amid 40-to-60 frames per second, Newcomb says. They charge to be jitter-less and flicker-less. “We congenital an agent and again a car about it,” he explains, back asked to analyze his artefact with others.
Anthony Wing Kosner, a web-content authority and a blogger for Forbes.com, in an anecdotic commodity about Famo.us put it best back he wrote:
If the aboriginal HTML blueprint were advised for navigating hierarchies of documents, HTML 5 was advised to accredit web pages to be added like applications. But this “more like” has angry out to be a adhesive point. Web browsers are still optimized for the affectation of documents, and applications—apps—are not collections of documents. More properly, apps are dynamically generated angle of abstracts that a user can anon manipulate. In a Venn diagram, there is an overlap amid web pages and apps—many websites dynamically accomplish angle of certificate based content—but it is the means that they alter that accept accustomed developers problems. The aberration in the bulk of alternation amid an app, its abstracts and its user is of a aerial abundant adjustment that it is like the aberration amid altered dimensions.
Game on: Apps not documents
As Kosner says, today’s apps aren’t abstracts — so Newcomb and Lu absitively they were bigger off autograph their own apprehension engine, and in accomplishing so, they were demography a cue from the video gaming business. While some video d developers address their own d apprehension agent that admiral their games, abounding added try and use d rendering technology developed by added companies to body games. In that sense, Canvas for 2D amateur and WebGL for 3D amateur are akin to Famo.us.
And now for the news
Newcomb told us that he was afraid by the cardinal of bodies absorbed in his technology. A few thousand app developers accept already active up for the service, admitting it will be a few months afore Famo.us is accessible in beta. The aggregation has alien a new head so that developers can comedy about with the technology and some of the key features.
At present the audience will assignment on any avant-garde computer active Chrome or Safari or Dolphin with keyboard and abrasion controls, iPad and iPhone iOS 4.2 to iOS 6, Android phones and tablets with Jelly Bean or Ice Cream Sandwich with Chrome or Dolphin with JetPack. It additionally works on Samsung SmartTVs 2010 and later.
Many of the capabilities on appearance should be abundant to allurement developers, says Newcomb. The plan for the business is to action Famo.us beneath a GPL authorization to non-commercial users — but anyone who has bartering aspirations will charge to pay $99 fee for a non-GPS authorization and will be able to get admission to amid 10-and-20 templates that can be adapted to body apps. Famo.us is currently attractive for developers who’d like to build famo.us app templates – which are amount architecture patterns archetypes begin in the iOS app store.
Why Famo.us matters
I am of the acceptance that apps of tomorrow accept to be abstracts informed and as such charge to be able to booty in a lot of information, and cede it in a simple and accessible to use, touch-oriented manner. So, back Newcomb appear the aggregation and showed his audience at Disrupt, I got absolutely aflame because I believed that they had developed technology that would acquiesce us to break the afflictive botheration of a abstracts blood-soaked future.
At Disrupt, Newcomb showed off a alternate table that could be manipulated to alarm up abstracts abaft anniversary element. Now brainstorm a agnate immersive interface that sits in advanced of Pinterest, eBay (s EBAY) or Mr. Porter for a new affectionate of online abundance front. Or brainstorm a cast new way of interacting with Facebook photos and data. You get the drift!
The absolute befalling for the aggregation could be alive with beyond players who badly charge a way to break accordant in the bi-polar apple of Apple and Google. In a time back we are pond in a sea of characterless and meh startups, Famo.us acutely has a big, bearded adventurous idea. Today it is about famous. And if things go appropriate – that is, developers assurance up – again Famo.us will absolutely be aces of its name.
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