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Measure Square websiteMeasure Square

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When it comes to the antecedent stages of a startup, the focus is generally on creating a minimum applicable artefact (MVP), which involves accepting a bound affection set. The ambition is to analysis the market, abnormally with aboriginal adopters. And yes, this is a acceptable approach. Aloof attending at the success of companies like Dropbox and Airbnb.

But there is a above affair – that is, the alteration abroad from an MVP. If anything, this should be adequately quick. The acumen is that you appetite to accomplish abiding your artefact has a solid foundation that allows for calibration and adaptability.

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So how to go about accomplishing this? Well, the CEO and architect of Measure Square, Steven Wang, absolutely knows how. His aggregation provides software and apps to admonition contractors and installers accumulate the action of developing floorplans, 3D diagrams, quotes and proposals. Measure Square has over 3,600 customers, including beyond enterprises like Sherwin-Williams, Daltile and Rite Rug.

However, the action of architectonics Measure Square has not been easy. Keep in that Steven bootstrapped the company.

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Oh, and yes, some of his acquaint were abstruse the adamantine way. One was the use of outsourcing. While it did save some money – which was absolutely important for Measure Square because of its bound account – it still angry out to be the amiss strategy. “We did not accept abundant ascendancy over the process,” said Steven. “The affection of the architectonics was usually off and it was difficult authoritative the all-important adjustments. Software development needs amazing focus on the details.”

So he again took the footfall of architectonics his own team, which was amid in China. “This was one of the best decisions we made,” said Steven. “I’m not abiding we would accept survived if we connected with outsourcing.”

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But there was addition challenge: Measure Square was originally congenital in the Java language. “Unfortunately, it was the amiss choice,” said Steven. “It was not fast abundant for our graphics-intensive functions and the UI elements were lacking.”

He knew there had to be addition way. To this end, he looked at C#, which is a accent from Microsoft. There was additionally the use of the Xamarin platform. “By application these tools,” said Steven, “we had a distinct cipher source, which fabricated things abundant easier. We were additionally able to anchorage our software to Windows, iOS and Android. This abundantly broadcast our bazaar opportunity.”

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Next, as web casework and APIs became added popular, Steven looked at these technologies as a way to actualize alike added aggressive advantages. “Building an API basement allows you to bound aggrandize your brand after abacus abundant cost,” he said. “We accept been able to body geometric libraries for home anatomy models, actual assignments, arrangement designs, actual estimation, accession planning and alike web-based CRM for activity management.”

The API action has additionally fabricated it abundant easier to coin alliances with partners. Consider that Creating Your Space and Flooring Liquidators use Measure Square’s calculator apparatus for advance bearing and custom orders. Again there are the web casework for Lowe’s and Home Depot (Canada) installers that accommodate for handling internal administration capabilities. What’s more, Measure Square is leveraging the technology to admonition World Floor Covering Association (WFCA) body an app that allows retailers to calmly lookup account levels from altered vendors.

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“We accept aloof aching the apparent of the opportunities with APIs,” said Steven.  “And it did booty some time to actualize this architecture.  But in the end, it has been able-bodied account the effort.”

Want added ambitious advice?  You can chase me at @ttaulli.

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