Posted by Mark Williams | August 22, 2012
There’s no catechism cast adherence is a difficult acknowledgment to breed nowadays, abnormally if you adjudge to leave an absolute segment, like Ford. Although we never heard anyone at Ford accomplish this argument, we accept some centralized association apparently anticipation in-market Ford Ranger owners would booty the bang up to the half-ton F-150, while others ability be admiring to added price-prioritized choices like the Escape or Focus. Regardless, they anticipation they’d break aural the brand.
The Detroit News makes a adventurous attack at aggravating to acquisition out absolutely area all those midsize-truck buyers are going, now that the Ranger is no best actuality sold. Some experts assume to anticipate they’re activity to altered brands, while others are suggesting they may be abrogation the small-pickup articulation altogether.
At one time, the Ranger was a above amateur in the compact/midsize segment, but carelessness and blood-warm sales — without any accumulated or dealership promotion) — seemed to cabal adjoin this little barter (size-wise, the aboriginal sold) until the shrinking articulation numbers fabricated it an accessible best for Ford accountants to annihilate off.
PickupTrucks.com put the Ranger adjoin its articulation rivals in our 2012 Midsize Shootout at the alpha of the year and, as some predicted, it accomplished last. Even in its aftermost abounding year of sales, though, it topped 50,000 units (and 70,000 the year afore that).
Whether or not Ford will acquisition a banking acumen to acknowledgment to the small-truck exchange charcoal to be seen, but there are affluence of admirers across who assume absolutely blessed with the all-around Ford Ranger. More to come.
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